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The most important thing to understand about Google AdWords is that it's an online advertising service. So your ads can be displayed on other websites and you only have to pay when someone clicks on them. You don't have to spend a cent if the person doesn't click through. And this kind of advertising has been working very well for businesses big and small from around the world - including those in Brisbane, Sydney, Melbourne, Adelaide and Perth!
Pay per click is a fantastic way to get customers to your website. By bidding against other advertisers, you can buy traffic from websites that already attract a lot of people like search engines and business directories.
The more bids you have on the winning ad, the higher your rank will be in comparison with others who have bid for that keyword or phrase. By bidding on keywords, companies can guarantee themselves a spot in the top of search results. This is done by setting a maximum bid for each keyword and letting Google's algorithm rank them according to their bid. What does this mean? To put it simply, you're putting your money where your mouth is!
Google AdWords is the perfect way to gain exposure and reach out to a wider customer base. The right words can set you apart from your competition in a matter of seconds. Imagine being able to advertise on the side of our website, or even as an organic search result!
When a prospective customer executes a search and clicks on your ad, you're charged the agreed bid and Google sends them to your site. Think about your budget, and what you're willing to spend on a search engine ad. Google will list you higher on their page if you are willing to pay more per click - but there's also a quality score which they use to determine how high-quality your ads are.
Why Do I Need Adwords?
PPC is a perfect way to conduct your search marketing campaigns. Unlike traditional internet marketing, PPC only requires you pay for clicks that go through to your website- regardless of how small or large your budget may be.
With the click-through rate and cost per click being key components in the effectiveness of PPC, it is important not to neglect either area when managing your campaign.
Marketing used to be done through TV, radio and print ads. These days it's all about social media and internet advertising. The great thing about Google AdWords is that it allows you to track the outcome of your marketing campaign so you know what's working for you and what isn't.
You can also set goals on whether or not customers are clicking on a banner ad, filling out a form, or making a purchase at your website with just one click!
It is often said that you can't manage what you don't measure. Luckily, Google Adwords has a range of features and tools to help make your life easier.
One such feature is called the "Keyword Tool." This tool allows users to input their search query, and they will be given back a list of keywords related to their original search with bid prices for each keyword.
These useful reports are updated every 24 hours for added convenience! Google AdWords is the most powerful advertising platform out there. If you don't already have a Google AdWords campaign, then you're missing the boat on new leads and sales!
Our experts are here to help YOU set up your managed Google Adwords campaigns, maintain them for you so you can focus on other areas of your business, and extract the very best from this fantastic tool. Give our friendly online marketing experts a call today!
Our Google Adwords team has many years of experience with managing successful ad campaigns. We know how to make sure that your ads show up in all sorts of places where potential customers may be looking: search results pages, YouTube videos, mobile apps, social media networks like Facebook or Twitter - you name it!
As an experienced Google AdWords expert, I am here to help you set up and maintain your managed Google AdWords campaign.
If you would like more information on how a managed Google AdWords campaign can bring new leads and sales to your business then feel free to give me a call.
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Some questions asked about Google Adwords Manangement.
Why is google adwords important?
Why is Google Adwords important? It's simple, really. When it comes to digital marketing, there are two schools of thought: spend time and money on content creation or spend time and money on ads. The former leads to higher customer acquisition costs with less conversion; the latter leads to lower cost per customer acquired but also fewer customers overall.
Google AdWords is a great way for businesses large or small looking for an advertising solution that provides access to targeted audiences at a low cost per click (CPC). In other words, if you have high-quality products or services available at competitive prices, then this may be just the platform for you!
Where will my google ads be placed?
The placement of Google Ads is up to you - your campaign settings determine where they will show up.
Will Googe Adwords work for my business?
It depends. AdWords is one of the most cost-effective advertising platforms for small businesses today and can be extremely effective if done correctly, but it may not be a good fit for your company depending on what you are looking to achieve with your marketing strategy.
The Google AdWords platform has become one of the most popular marketing tools in recent years because it offers an affordable way to reach potential customers both locally and nationwide.
However, many business owners are unsure whether this type of advertising will work well for their companies - which is understandable! It all depends on what you're trying to do with your marketing strategy and how much money you want to spend.